Market research is shifting in a new direction...a new tactic called “neuromarketing” uses brain scans to analyze decision-making processes in order to predict buyer behavior.
Compelling evidence suggests that brands stick in our minds if we forge an emotional connection to them, triggered by our previous associations to sights, sounds, or even smells. By integrating a product, its color scheme, or image into an event we love, marketers can nudge us to remember and buy their brand.
As a firm that uses strategic marketing through the production and presentation of widely popular public events, we can ensure our clients' concepts will remain with attendees long after the event has passed!
Read more about neuromarketing here: http://www.shanghaidaily.com/article/?id=408526&type= Opinion
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