auster*events, addicted to the pleasures of Twittering and movie viewing alike, was struck by the article below regarding the effects of social networking on movies' popularity and ticket sales.
As movie goers can now blast their approval - or disapproval - of a film to their entire contact list while sitting in the theater, studios need to take into account the "Twitter Effect" on their marketing strategies.
Clearly a testament to the power of Twitter as a marketing tool, our own accounts ROOSEVELT L!VE and ATLANTIC ANTIC are benefitting from regularly updated tweets. Follow us at twitter.com/rooseveltlive and twitter.com/atlanticantic.
Check out the article here: http://www.thewrap.com/article/summer-box-office-twitter-effect_4229?page=1
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